Apple overtakes Coca-Cola as world’s top brand

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Interbrand has released their annual reports on the world’s biggest global brands, and there’s a new king of the mountain. Since the firm began publishing its report in 2000, Coca-Cola had topped the list every year. Their reign now comes to an end, and it’s Apple’s turn at the top. The company was valued overall at $98.3 billion.

Tech made a big showing in 2013’s list. Coca-Cola actually dropped all the way to number three after so many years of top billing. It was Google that jumped into second place. Microsoft and IBM also made the top five, while Samsung and Intel placed in the top ten. Facebook, a relatively new brand, all things considered, didn’t place as high, but still saw a big gain as it rose to the 52nd overall position.

Interbrand’s report isn’t strictly based on the numbers, though a company’s financials do factor into the final rating. The survey also considers brand loyalty and influence. While it’s hard to find a brand that has existed longer in such a recognizable way, Coca-Cola has fallen to the tech that seeps into every corner of our life.

At a time when sugary soft drink makers are facing more and more pressure to promote healthy diet choices (which might not include drinking a ton of Coke), the writing was on the wall. Or, in this case perhaps, the tablet.

[via Interbrand]

 

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  • TheScienceEnthusiast1130

    LOL

    “Coca-Cola” fans are getting MAD!!!!
    LOL!!!!

  • Mark Wheeler

    I used to drink a lot of coke, then I found out how bad that high fructose corn syrup is for the body and now I only drink it every now and then with some good whiskey lol. If they ever went back to regular sugar id buy it more often

    • Toilet Seat Wipe

      You mix Coke with good whiskey? U F’n tard. Whiskey is served neat…..Maybe over a cub or two of ice. Coke? GDMF

      • Mark Wheeler

        Stfu troll, I drink jack & coke if it’s cheap whiskey if it’s an expensive whiskey I drink it straight.
        Go F yourself

        • TheScienceEnthusiast1130

          LOL

        • Toilet Seat Wipe

          Wow….Guess you told me……Now go get your shine box.

        • Mark Wheeler

          Yeah because you’re the living definition of someone with class
          ” toilet seat wipe ” sounds like something a 10 year old would name themselves online.

  • Edgar Cervantes

    Wow… that is huge. I mean, Coke is everywhere!

  • jaiotu

    Check the source… technically BOTH Apple AND Google have displaced Coke. Apple is brand #1, Google #2 and Coke has dropped to #3.