If you didn’t already have enough options when it comes to streaming music to your smartphone, here’s one more. Beats Music will debut in the coming months for iOS, offering a music experience based on curation and personalization, said COO Luke Wood.
Beats paid $14 million over a year ago to acquire MOG, a streaming service that presumably formed the basis of what Beats Music will become. While a music app has long been anticipated since the purchase, there has been little development on the front other than news that Beats has been contracting freelancers to develop playlists for the service.
Such playlists centered around artists, themes, or moods are said to be central to what Beats Music will offer. Where that sits amongst the ranks of Spotify, Pandora, Rdio, and now iTunes Radio isn’t exactly clear.
Beats, known for their high-performance headphones, recently reacquired HTC’s minority stake in the company and is looking to move forward with whatever comes next. For Beats Music, that could mean boom or bust.
[via TheNextWeb]
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TAGS: Beats, Beats Music
