The evolution of Apple’s logo


The short video above, the creation of Nick DiLallo, gives a history of Apple’s logo in a brief 16 seconds. It’s actually surprising to see how little has changed over the years, with the first Newton-inspired logo being the biggest departure from the Apple with a bite out of it we know today.

DiLallo also gave several other corporate identities the same treatment. They’re worth a watch for the added history they give to some of the world’s largest brands. Most follow similar trend, dropping text from a logo and moving toward iconic, graphical elements as the popularity of a brand grows. Watch the rest on DiLallo’s YouTube page.



  • Edgar Cervantes

    Nice! I remember all of them except the first one. Kind of a weird one! lol