While many are focused on the number of iPhone and iPad devices that Apple sold on Black Friday, IBM and Adobe were more concerned with what current iOS owners were buying. Through separate research, both found that iOS users accounted for the large majority of mobile shopping traffic in the US, with the top device being the iPad.
IBM, tracking around 800 online storefronts, found that iOS users spent on average $127.92 per order. Android users spent an average of $105.20. According to Adobe, iOS owners made more than $543 million in online purchases. Their info, which tracked 400 million visitors to over 2,000 online retailers, found Android users contributed only $148 million in sales.
The breakdown has the iPad accounting for $417 million while the iPhone generated $126 million in sales. The opposite was true for Android, with tablet devices generating less at $42 million and phones accounting for $106 million.
The numbers themselves do not accurately represent overall device marketshare, but continue to lend credence to the belief that iOS users are more willing to open the checkbook when the time comes. Perhaps retailers have designed better shopping experiences for iOS devices compared to Android. There could be any number of reasons for the seeming discrepancy (recent polls show Android holding the lead in device share in the US).
What there is no question about is the willingness of shoppers to turn to their mobile devices to complete important holiday shopping. I guess it beats getting trampled by rabid consumers at the local Walmart’s Black Friday sale, anyway.
[via Business Insider]
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