Holiday shoppers looking for the best price on Apple’s latest wares need look no further than the company’s official retail stores thanks to a new price matching policy. According to reports, Apple has implemented an official policy that allows employees to match the price of iPhones, iPads, and Macs at other brick-and-mortar establishments.
There are some exclusions, though. Items feeling the squeeze of supply constraints, namely the iPhone 5S and iPad mini with Retina display, are not eligible for price matching. The iPad Air and iPhone 5C, however, can benefit from price matching.
The official policy apparently grants Apple’s retail employees the ability to knock up to 10 percent off of an item’s price without authorization from a higher up. Presumably Apple will consider price matching to a greater extent, but a store manager will have to get involved.