iPad Air was Apple’s big winner on Black Friday


According to data collected by Localytics, the iPad Air saw a 51 percent increase in activations over the Black Friday shopping weekend. The iPad Air was Apple’s best-selling gadget, according to the report.

Of Apple’s newest tablets and smartphones, the iPad Air saw the greatest price breaks and buying incentives. Devices suffering from tight supply, namely the iPad mini with Retina display and iPhone 5S, appeared toward the bottom of the list. The first generation iPad mini and iPhone 5C were the second biggest sellers, according to Localytics’ data.


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