The industry wasn’t expecting Apple’s 64-bit A7 chip and first attempted to downplay it as a gimmick. Now competitors are scrambling to catch up as it is clear that 64-bit is the future of mobile.
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Qualcomm insider: Apple’s A7 chip triggered ‘panic in the industry’

A7

The industry wasn’t expecting Apple’s 64-bit A7 chip and first attempted to downplay it as a gimmick. Now competitors are scrambling to catch up as it is clear that 64-bit is the future of mobile.

A Qualcomm insider speaking to Dan Lyons says the 64-bit chip was like a punch “in the gut,” saying the chipmaking industry was left “stunned and unprepared” to respond to Apple’s bold move. The unnamed insider was quick to call the introduction of the A7 a Spinal Tap moment, only instead of the amps going to eleven the bits went to 64.

The implication is that the marketing boost the chip provides outweighs the performance enhancements, but the writing is on the wall. Whether or not 64-bit is right for smartphones now, it’s already here. Qualcomm and others are left playing catch up.

The insider continued in colorful terms, saying “Apple kicked everybody in the balls with this,” and claiming that the A7 “set off panic within the industry.” As for when other devices will start to see 64-bit? Samsung is expected to launch a device, possibly their Galaxy S5, with desktop-class architecture next spring. Qualcomm won’t be there until the second half of 2014.

[via HubSpot]

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