Walter Isaacson, author famous for his biography of the late Steve Jobs, spoke out on the current state of Apple, particularly where the company stands in light of Google’s recent moves.
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Steve Jobs biographer not sold on Tim Cook, sees Google as more innovative than Apple

walter-isaacson

Walter Isaacson, author famous for his biography of the late Steve Jobs, spoke out on the current state of Apple, particularly where the company stands in light of Google’s recent moves. Isaacson expressed some doubt in current Apple CEO Tim Cook’s ability to inject Apple with the same sort of innovative dominance that was commonplace under Jobs.

Isaacson pointed to Google’s acquisition of Nest, a company founded by Tony Fadell. Fadell was involved in the creation of the original iPod. Do you see where this is going?

The author points out that Google is actively buying up its stake in what the company believes is the future of the tech industry and world alike: an internet of things. Nest fits into this connected device scheme. Apple, meanwhile, seems to be spinning wheels.

Cook needs to come out of the gates strong in 2014, says Isaacson. Apple’s board of directors is still largely comprised of artifacts from the Steve Jobs era. Filling out a new board is key, but more key is making a splash in a key product category in the new year. For Apple this could come in the form of the iWatch, a device with the potential to change wearable technology in the same way the iPhone reinvented mobile.

Apple can be forgiven for experiencing a bit of a Steve Jobs hangover over the past few years. But with products feeling the influence of Jobs largely out of the pipeline, it’s time for the company to re-stake its claim as one of the industries top innovators under the direction of Tim Cook.

[via 9to5Mac]

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