Apple has released two shorter versions of its attention-grabbing “Your Verse” ad. The 30-second spots are both variations on the original, presumably pared down to slide into a more standard TV commercial time slot.
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Apple releases short versions of ‘Your Verse’ ad


Apple has released two shorter versions of its attention-grabbing “Your Verse” ad. Entitled “Sound Verse” and “Light Verse,” the 30-second spots are both variations on the original — gorgeous shots set to a voiceover from the film Dead Poets Society — presumably pared down to slide into a more standard TV commercial time slot.

While we’re on the subject, the webcomic Doghouse Diaries has their own views on when and where people use their iPads. Their (unscientific) conclusion is quite different than that of Apple’s…but no less accurate.

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