Apple has released yet another ad utilizing footage shot on the iPhone, once again highlighting the excellent optics of the smartphone’s camera. Half footage captured by the iPhone 5s and half behind-the-scenes, it also shows that creating such beautiful imagery requires more than just a phone and a knack for visuals.
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Here’s another Apple ad shot entirely with the iPhone

Apple has released yet another ad utilizing footage shot on the iPhone, once again highlighting the excellent optics of the smartphone’s camera. Half footage captured by the iPhone 5s and half behind-the-scenes, it also shows that creating such beautiful imagery requires more than just a phone and a knack for visuals.

The ad, which showcases a Burberry fashion show, uses footage captured just prior to the release of the iPhone 5s using the handset and a small film crew utilizing camera booms, dollies, and steadicam mounts. The equipment isn’t typical of an iPhone user’s arsenal of accessories, but it proves once again that given equal attention the Apple’s smartphone can capture footage on par with professional digital video cameras.

Have any awesome iPhone videos of your own? We’d love to see them.

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