Apple’s latest “Your Verse” spot takes the iPad to new heights — quite literally. Apple’s tablet mini site has a new feature highlighting how mountaineers Adrian Ballinger and Emily Harrington rely on the iPad to summit some of the world’s tallest peaks.
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iPad summits mountains in latest Apple ‘Your Verse’ feature

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Apple’s “Your Verse” campaign looks to showcase the many ways that people from all walks utilize the iPad as a tool to achieve everything from the mundane to the extraordinary. Their latest takes the iPad to new heights — quite literally. Apple’s tablet mini site has a new feature highlighting how mountaineers Adrian Ballinger and Emily Harrington rely on the iPad to summit some of the world’s tallest peaks.

For the two climbers the iPad is more than a superfluous luxury. They aren’t just carrying it for some light reading during downtime as they make their way through the elements toward the mountain tops. The iPad is one of a few select pieces of gear that makes the trip from the base to the summit. It serves its purpose too, from planning a climb to documenting it and acting as a digital guide along the way.

Yes, it’s unlikely you will be taking a trip to the top of Mt. Everest with your iPad in tow anytime soon, but we’re sure it will be just fine for a number of other daily tasks that stay within the altitudes more common to the average person. Apple’s “Your Verse” campaign has been heavy on the fluff and, as any good marketing, most definitely exaggerates the reliance of individuals like Harrington and Ballinger on the device, but Apple has produced some beautiful imagery in the process. At the very least, iPad or not, it feels inspired.

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