For those that can’t make the trip to Austin, TX to experience Apple’s SXSW iTunes Festival firsthand, the event’s official apps have arrived. The iTunes Festival channel reached Apple TV users over the weekend after the concert series’ app for iOS debuted late last week.
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iTunes Festival apps ready ahead of SXSW concert series

itunes-festival-sxsw

For those that can’t make the trip to Austin, TX to experience Apple’s SXSW iTunes Festival firsthand, the event’s official apps have arrived. The iTunes Festival channel reached Apple TV users over the weekend after the concert series’ app for iOS debuted late last week.

Both on Apple TV and on iOS devices (including iPhone, iPad, and iPod Touch) users will be able to livestream performances from artists including Coldplay, Kendrick Lamar, Willie Nelson, and Pitbull. The apps provide background information about participating acts as well as links to selected music via iTunes.

Rumors last week from the fairly reliable John Gruber of Daring Fireball suggested that the launch of the iTunes Festival app hinged on the release of iOS 7.1, suggesting the new version of Apple’s mobile platform would launch prior to availability. This turns out to not be the case, though iOS 7.1 is still believed to be on track for a March release.

The iTunes Festival kicks off this week with a performance by Coldplay, Imagine Dragons, and London Grammar on March 11th. The debut show begins at 7:30PM local time. The remaining concerts, which take place over four consecutive nights, begin at 8PM. iOS users can download the new app from iTunes/the App Store now, while those with Apple TV should already see the new channel displayed front-and-center.

[via iTunes]

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