Apple most valuable brand in the US by far at nearly $105 billion


Brand Finance has released its ranking of the top 500 US brands for 2014, revealing (perhaps unsurprisingly) Apple’s place at the top of the list. In terms of sheer brand value, Apple far outranks its competition with nearly $105 billion.

Apple’s value grew from its 2013 value of $87.3 billion to a new total of $104.6 billion  in 2014, retaining its lead position. The closest competitor was Google, trailing behind with a brand value of $68.6 billion. Google does outrank Apple in terms of brand rating. Brand Finance gave the Android-maker a AAA+ rating while Apple was awarded a AAA rating.

Rounding out the top five are Microsoft, Verizon, and GE, with AT&T and Amazon sitting just outside. It’s interesting to note that the top three entries (Apple, Google, and Microsoft) are currently heavily embattled in the smartphone/tablet market, showing the industries current dominance in the US economy. The list mirrors in some part Fortune’s recent ranking of the world’s most admired companies, which again saw Apple take first with several other Tech-oriented businesses making the top ten.

Check out the full list at Brand Finance, where you can sort by industry and compare brands to see where Apple stacks up against some of the other top dogs in tech and other industries.

[via BrandFinance]

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