Apple continues their Your Verse campaign with a look at how the iPad has impacted the diagnosis and study of concussions, a topic of controversy as of late thanks to an ongoing debate largely focused on professional football. As Apple’s site dedicated to the iPad’s use as a tool in the battle against head injuries points out, though, concussions are far from just a football problem.
The feature actually focuses most of its attention on hockey players at St. Edward High School. The school’s athletic trainer Jason Cruickshank utilizes an iPad outfitted with the C3 Logix app to analyze player performance before and after injuries, assessing risk factors and providing accurate feedback on recovery progress. Cruickshank won’t clear a player to return to action until the data says it is safe.
Until the iPad can morph into a helmet and shield a users brain from potential impact injuries, it won’t eliminate concussions entirely. As a tool, however, the iPad offers valuable insight into the proper diagnosis and treatment of an individual suffering from a traumatic brain injury.
Apple’s Your Verse campaign kicked off with a series of commercial vignettes prominently featuring a voiceover from Dead Poet’s Society asking, “What will your verse be?” A previous installment highlighted the iPad’s use by high altitude mountaineers.
TAGS: C3 Logix