Following in the footsteps of Rite Aid last week, CVS is now disabling their support for Pay and any other NFC based payment system. Their decision to forego support for NFC payment systems and instead use CurrentC, stems from their inclusion in the competing mobile payment system, despite supporting and initially allowing Pay in their stores.
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Apple responds to CVS & Rite Aid disabling support for Apple Pay

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Following in the footsteps of Rite Aid last week, CVS is now disabling their support for Apple Pay and any other NFC based payment system. As current members of the MCX (Merchant Customer Exchange), their decision to forego support for NFC payment systems and instead use CurrentC, stems from their inclusion in the competing mobile payment system, despite supporting and initially allowing Apple Pay in their stores.

This week, via Business Insider, Apple has publicly commented on this decision

The feedback we are getting from customers and retailers about Apple Pay is overwhelmingly positive and enthusiastic. We are working to get as many merchants as possible to support this convenient, secure and private payment option for consumers. Many retailers have already seen the benefits and are delighting their customers at over 220,000 locations.

MCX has a large following of retailers and restaurants including these major chains

  • Lowe’s
  • Best Buy
  • 7 Eleven
  • Old Navy
  • Southwest
  • Hobby Lobby
  • Dunkin Donuts

One of the main differentiators in how CurrentC works is the absence of NFC altogether. Instead they use a more tedious, and security prone system to complete mobile payments. QR codes are captured using the phones camera and the users’s social security number and driver’s license number in addition to access to their bank account.

MCX’s payment solution, CurrentC, is currently in testing in Minnesota and takes a decidedly different approach to mobile payments. CurrentC does not use NFC, instead basing payments around the scanning of QR codes with a smartphone camera.CurrentC is highly beneficial to merchants, but appears to be of questionable value to customers given that it requires both a social security number and a driver’s license number, along with access to a bank account.

In response to criticism for their choice to not include Apple Pay as an option for their customers, Walmart has released this statement through Business Insider

There are certainly a lot of compelling technologies being developed, which is great for the mobile-commerce industry as a whole. Ultimately, what matters is that consumers have a payment option that is widely accepted, secure and developed with their best interests in mind. MCX member merchants already collectively serve a majority of Americans every day. MCX’s members believe merchants are in the best position to provide a mobile solution because of their deep insights into their customers’ shopping and buying experiences.

In the end, though, customers will respond with their wallets, whether digital or otherwise. There are already hundreds of negative reviews on Redditt from both Android and iOS users to boycott on all MCX partners, because NFC is a cross-platform payment system, and is not reserved only for Apple Pay and iPhone users.

 

 

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  • JSintheStates

    Not a response! This war is just starting…