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You can buy the Apple Watch on April 10th… but you won’t believe the price

Apple has finally unveiled pricing and availability for the Apple Watch. Starting on April 10th you’ll be able to pre-order the Apple Watch online or in-store. If you go into an Apple Store you’ll be able to try the Apple Watch on and test it out. It will begin shipping on April 24th… but how much does it cost?

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Here are the Apple Watch prices:

  • Apple Watch Sport – $349 (38mm)
  • Apple Watch Sport – $399 (42mm)
  • Apple Watch  – $549 to $1049 (38mm, depends on band)
  • Apple Watch – $599 to $1099 (42mm, depends on band)
  • Apple Watch 18K Gold Edition – $10,000 (and up)

That’s pretty darn pricey although we can’t say we’re surprised. Apple always positions themselves as a premium product and in this case, some of the bands use premium materials with excellent craftsmanship. Let’s not forget how expensive dumb watches can be!

In the future, I think Apple will release more affordable version of the Apple Watch aimed at a more casual market, but for now you’re stuck with these options. Are you considering buying an Apple Watch?

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  • neutrino23

    The gold watch seems priced as expected. The sport watch we knew about. The stainless steel watch seems much cheaper than expected. There was a lot of speculation that the steel watch would start at $999 and that the steel bands might be as much. I was amazed to see the steel watch and Milanese band priced at just &699.