Along with many others, we ‘ve complained in the past about app publishers who put out a slew of  ‘single-serving ‘ apps that all do almost exactly the same thing while chewing up tons of ‘shelf space ‘ in the App Store, basically polluting those shelves.  We ‘ve argued that if Apple isn ‘t going […]
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App Store Hall of Shame: Brighthouse Labs

Brighthouse

Along with many others, we ‘ve complained in the past about app publishers who put out a slew of  ‘single-serving ‘ apps that all do almost exactly the same thing while chewing up tons of ‘shelf space ‘ in the App Store, basically polluting those shelves.  We ‘ve argued that if Apple isn ‘t going to do something to discourage this practice, they should at least create some sort of separate section for these.

Hopefully, Apple will get round to addressing this at some point.  In the meantime though, there are developers who continue to pump out ridiculous numbers of apps and to make the App Store just that bit more unpleasant for all of us.

Today ‘s shining example of this crass practice is Brighthouse Labs, makers of iNews Charlotte, iNews Cheyenne, iNews Cleveland, and no less than 148 iNews apps in total.  That sounds stupid right “ but it gets much better, as in much, much worse.  Brighthouse Labs have a total of 96 Pages of apps in the App Store “ over 1,000 apps in less than a year.

Apple seems to be very fond of the word ‘objectionable ‘ when rejecting apps.  Does nobody find this kind of blatant littering of the App Store objectionable?

Can they not apply a restriction of some kind on the maximum number of apps from a single publisher that do ‘substantially ‘ the same thing, and force them to consolidate their 148 iNews apps, for example, into one app where you simply choose which city ‘s news you want to see? 

This doesn ‘t seem that hard to me.  How many *real* apps, worthy of being a standalone app, are lurking amongst Brighthouse Labs ‘ 1,000 plus apps “ my guess is very, very few.  How stupid is this particular practice getting?

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