Comments on: Apple’s Silence on 3GS Hardware Specs = Good Call https://isource.com/2009/06/15/apples-silence-on-3gs-hardware-specs-good-call/ #1 Source for iPad, iPhone, iPod, Mac and AppleTV Mon, 04 Oct 2010 01:40:14 +0000 hourly 1 https://wordpress.org/?v=5.4.6 By: patrickj https://isource.com/2009/06/15/apples-silence-on-3gs-hardware-specs-good-call/#comment-8985 Thu, 18 Jun 2009 21:20:30 +0000 http://isource.com/iphone-os-software/apples-silence-on-3gs-hardware-specs-good-call/%20#comment-8985 Martin – I didn't get that suggestion of culling anything from the Apple Insider quote. I think they are simply stating that placing emphasis on the real, biggest strengths of the iPhone is a very sound marketing strategy for Apple – as this excerpt indicates:
"The unique software capabilities of the iPhone, including its ability to run the 50,000 titles on the App Store, is far more important from a marketing standpoint than the hardware specifications of the iPhone that any manufacturer can match or exceed with little effort."
As for my family members being influenced by me, that's correct – but I would also tell them that if they need to choose a smartphone based purely on hardware specs, the iPhone may well not be the best choice. I would tell them it's a great device for the other reasons I've stated several times in the comments.
One last time – I am not i favor of Apple hiding or preventing access to any hardware / spec details – I want to know them too. But I have no problem with Apple choosing a * marketing strategy * that emphasizes the OS, the platform, the apps, not the hardware.

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By: Martin https://isource.com/2009/06/15/apples-silence-on-3gs-hardware-specs-good-call/#comment-8906 Wed, 17 Jun 2009 04:19:18 +0000 http://isource.com/iphone-os-software/apples-silence-on-3gs-hardware-specs-good-call/%20#comment-8906 In reply to patrickj.

Your comments are most sincerely appreciated.

However, you write about consumers having, at the very least, the opportunity to explore the more 'techie' aspects of XYZ product. The article, or rather the Apple Insider quote, suggests culling that very opportunity.

Regardless, I would simply suggest that your initial suspicion of this type of marketing approach by Apple (and being adopted by others) is/was deserving of further consideration, as one is either an informed consumer or just … a consumer. I further suggest that the choice(s) made by your family members regarding the purchase/utilization of the iPhone was influenced directly or indirectly, in whole or in part, by you, a person who garnered the information necessary to form an intelligent opinion based on fact.

If we (in our totality as consumers, techie and laymen alike) allow the very ideals of caveat emptor or merchantable quality to be defined by the very same manufacturer of said product, then we have all lost as the line by which we judge quality is mired not in fact but upon utter supposition.

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By: patrickj https://isource.com/2009/06/15/apples-silence-on-3gs-hardware-specs-good-call/#comment-8881 Tue, 16 Jun 2009 15:39:56 +0000 http://isource.com/iphone-os-software/apples-silence-on-3gs-hardware-specs-good-call/%20#comment-8881 Martin – I'm the individual who wrote the post. I absolutely agree that readers here are peers, and are extremely knowledgeable. That doesn't mean that we are necessarily typical iPhone users though, or that all iPhone users want to be that knowledgeable about some of the more techie aspects of the device. I know for a fact that my wife, my mother-in-law, and several other users I know personally, could not care less about knowing in-depth tech specs for this or other phones.
Also, just one more time, I am * not * saying I believe Apple should withhold info. about the detailed specs – I am only saying that I think it's a smart marketing strategy to * emphasize * other aspects of the device – its OS and the powerful range of apps on the platform. I think those strengths, combined with its unmatchable user experience, are what have always been the iPhone's strongest points.
For those who want to know 'why is it better' I am all in favor of info being available – and in fact I'm one who wants to know it as well.

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By: Martin https://isource.com/2009/06/15/apples-silence-on-3gs-hardware-specs-good-call/#comment-8875 Tue, 16 Jun 2009 06:27:38 +0000 http://isource.com/iphone-os-software/apples-silence-on-3gs-hardware-specs-good-call/%20#comment-8875 Perhaps I am misunderstanding the ideology here, but I find Apple’s premise completely patronizing, if not grossly misplaced. Additionally, I find it hard to believe, in this place of all places, the individual behind this article acquiesces towards the very mindset of “the less the consumer knows about a product, the better off the consumer”.

I believe, for the most part, that we do not seek to be sold on a product by the manufacturer simply because the manufacturer says it’s a better product, we seek to know “why” it’s a better product. Using terms like “It Just Works [Better]” simply doesn’t work anymore. We are smart consumers who are becoming smarter and informative sites like “justanotheriphoneblog” lends to expanding overall product knowledge prior to any such purchase. That is why, for the most part, we are all here, and as an author/site contributor, you must know this. If not, then you have unfortunately misjudged your constituency. We are not guppies feeding from the hand of superior knowledge, but your peers.

Ask yourself what is more important; the correct answer, or the method by which one achieves the correct answer?

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By: patrickj https://isource.com/2009/06/15/apples-silence-on-3gs-hardware-specs-good-call/#comment-8868 Tue, 16 Jun 2009 00:59:35 +0000 http://isource.com/iphone-os-software/apples-silence-on-3gs-hardware-specs-good-call/%20#comment-8868 aflorence – just to clarify, I'm certainly not arguing that tech specs should be withheld – just that the 'focus' Apple has in marketing is an effective one. Again, I'm very much among the folks who wants to know the specs as well …

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By: aflorence https://isource.com/2009/06/15/apples-silence-on-3gs-hardware-specs-good-call/#comment-8867 Mon, 15 Jun 2009 22:28:15 +0000 http://isource.com/iphone-os-software/apples-silence-on-3gs-hardware-specs-good-call/%20#comment-8867 Yes, its not what you have it's how you use it. Despite the iPhone 3G S & the Pre using the same, for the most part, processor, they will apparently be two very different experiences because Pre uses the power to enable backgrounding whereas iPhone uses it for faster & more responsive foreground applications for a more tangible, noticeable enhancement to the experience.

People in general care about the experience and not the technical aspects. However, the technical specs should be provided for those who are interested.

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By: imagiag https://isource.com/2009/06/15/apples-silence-on-3gs-hardware-specs-good-call/#comment-8862 Mon, 15 Jun 2009 20:30:16 +0000 http://isource.com/iphone-os-software/apples-silence-on-3gs-hardware-specs-good-call/%20#comment-8862 In reply to patrickj.

Just to expand a bit – it's not Apple specific marketing tactic though,

I'm no marketing expert, but this is called "red-blue ocean strategy" basically differentiating yourself based on other values than rest of the market.

Nintendo did this with Wii, ignoring the cpu/gpu/memory/shaders war going on in the console industry, and simply making something that neither of the competitors even thought about (delivering different experience, and this parallels with iPhone) using to be honest quite crappy HW.

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By: patrickj https://isource.com/2009/06/15/apples-silence-on-3gs-hardware-specs-good-call/#comment-8860 Mon, 15 Jun 2009 20:04:51 +0000 http://isource.com/iphone-os-software/apples-silence-on-3gs-hardware-specs-good-call/%20#comment-8860 Iphoneman – I didn't say anything about 'no questions asked' in terms of what makes the new model better – and I certainly never said 'don't ask questions'. For those of us who are into that sort of thing (and I made clear I'm one of those) the details came out soon enough on the 600MHz processor and the 256MB of RAM and all the specs. And we already knew it has a much-improved camera, video recording, and voice control.

My point in this post was not about whether we all have a right to ask and know what the specs are – of course we do – but rather that Apple's choosing which elements of the iPhone to * emphasize * in their marketing efforts, is a very smart one. The vast majority of iPhone users, and potential buyers, are not techies – they don't know RAM from ROM, or care much for processor speeds etc. And – all of these are things that can easily be matched, and have been matched by other smartphones. If that was my only reason for getting an iPhone – from back at V1 right up to now – then I likely never would have. There are plenty of other smartphones around with a little more this, and a fair bit more that etc.

This post is purely about how – I think – it is smart for Apple to market the iPhone.

Oh, and I've had my V1 and 3G iPhones jailbroken 99% of the time until firmware 2.0 came out, and at times (though not so often) since then as well. There are lots of posts on this site about jailbreak, jailbreak apps, and also lots that question and criticize Apple's decisions in various areas – so I don't think of myself as a 'yes sir, no sir, 3 bags full sir' person who always believes Apple is right etc.

In your keen observance of all things iPhone thus far, had you not ever noticed that nobody uses a capital I in iPhone? 🙂

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By: IphoneMAN https://isource.com/2009/06/15/apples-silence-on-3gs-hardware-specs-good-call/#comment-8856 Mon, 15 Jun 2009 19:33:38 +0000 http://isource.com/iphone-os-software/apples-silence-on-3gs-hardware-specs-good-call/%20#comment-8856 Only a dumb rear ended person like you would say, " sure I will give you my $499.00 or $699.00 dollars, to upgrade,, and I will give it to you with no questions asked related to what makes it better ". (I am sure all while you are kneeling with your hands clasped bowing up and down.)

You advocate, just listen to them and don't ask questions, seems alittle like the tactics in Russia or Cuba. Like government control tactics.

So I also guess when Apple told you to not jailbreak your Iphone, cause it was something they didn't want you to do, I assumed you listened to that as well,,,aye. So your one who has never jailbroken your phone I am assuming. (yeah right…)

Anyway you cut it, this is BS,,,especially when I am forking over my hard earned money for a product that isupply will most likely say costs 180-190 to build (as in the 3g) ,,,,and I paying 499 to 699 to get. Then to add insult to injury,being told like a kid,,,,"now run along son,,,,don't worry about whats in it,,,,only us apple executive grown ups are allowed to know."

F-that.

Thats my opinion.

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