Admob released a report earlier in the week that revealed 44% of iPhone traffic throught their ad network on June 20th, came from an iPhone running the recently released 3.0 software.
Tapbots released numbers of their own, showing adoption rates over a longer period of time (starting prior to WWDC), for the iPhone 3.0 software on the iPhone to sit at about 75%.
On the same day and the same network only 1% of iPod Touch traffic came from a device running the 3.0 software.The update costs $9.95 and most of the new features included in the iPhone 3.0 software are geared toward iPhone hardware, features like MMS and tethering.
Tapbots places iPod Touch customers using 3.0 at little more than 50%. Lower than the iPhone numbers but considerably higher than admobs numbers.
The only thing we can safely conclude from this is that iPod Touch owners simply aren’t updating to 3.0 as fast as iPhone owners.
This doesn’t surprise me, people don’t want to pay for something everyone else is getting for free. Apple originally charged $19.99 for the 1.1.3 update back in January 2008. People complained and Apple dropped the price to $9.95 for the 2.0 release last summer. They again charged $9.95 for the 3.0 update this year.
The reason Apple does this is for accounting purposes. iPhones are subscription based products and thus follow one set of accounting rules. Rules that don’t require Apple to charge for the update. As for the iPod Touch, it is a stand alone product, it follows a different set of accounting rules and thus an amount is required to be charged for the update. However, the amount Apple charges is strictly up to them.
Images courtesy of Admob.
Continue reading:
- Everything New Apple Just Announced (Septembe
- Apple Watch Pre-Order
- Apple Research Kit launches with 5 Apps
- Apple TV now only $69
TAGS: 3.0, iPhone, ipod touch
