The Wall Street Journal is reporting (redirected to get around the pay wall) research from Deutsche Bank analyst Brian Modoff is showing that Apple along with Research in Motion (RIM) jointly accounted for about 35% of the entire cellphone industry’s total operating profit in 2008 while only garnering 3% of worldwide unit sales. Apple grabbed 20% […]
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Estimates Suggest Apple Has 20% of Cellphone Industry Profit

Jul 21st 2009 by

The Wall Street Journal is reporting (redirected to get around the pay wall) research from Deutsche Bank analyst Brian Modoff is showing that Apple along with Research in Motion (RIM) jointly accounted for about 35% of the entire cellphone industry’s total operating profit in 2008 while only garnering 3% of worldwide unit sales. Apple grabbed 20% of the profit, while holding little more than 1% of unit market share.

Modoff goes on to estimate that Apple and RIM will garner 5% unit market share in 2009 while sharing 58% of the total industry profit.

I think John Gruber summed up Apple’s approach to any market they enter rather nicely on Daring Fireball.

This is the same route Apple has chosen with the Mac: an emphasis on profit share rather than unit sale share.

These are simply amazing numbers for both companies, and I think we’ll see these numbers continue to as more and more people decide they want a more sophisticated phone.

Image courtesy of The Wall Street Journal.

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