I did a post recently saying that I think adding keywords to App Store listings is a bad idea “ if Apple doesn ‘t step up their game (hugely) on staying on top of abuse of the system and so forth.
I ‘m still very much a skeptic on this subject, but today I ‘ve noticed a post at 148apps.biz that provides some grounds for a little more optimism.
First off, there ‘s a little bit more (reported) detail on what will not be allowed in keywords:
Reportedly other application names and copyrighted terms will not be allowed in the keywords. How Apple will police this is unknown, but it will be yet another reason that Apple can reject an app submission.
That ‘s a good start, though I think it will take more filters than that, and very active vetting (which I still doubt will occur) to really keep a handle on abuse.
Another very interesting section of the post talks about a rumored next step in App Store modifications:
An unconfirmed source has also told us, after talking with their app store contact at Apple, that the next step to be implemented will be to ignore the app description in search. Purportedly to cut down on so-called black hat SEO optimization that may lead to confusion by consumers due to one app mentioning other apps in it ‘s description. After this change, a search in the app store will only take into account the app name, keywords, and reviews. At the time of writing, app descriptions are still searchable.
These changes leave developers with less search optimization they can do with their apps, but perhaps cuts down on some misuse of the metadata as well.
I like the sound of this potential change as well “ as I have seen some ridiculous abuse of the description area in the past, and have certainly seen skewed and frustrating search results because of it.
The full post at 148apps.biz “ HERE “ is well worth a read. I ‘d be interested to hear what developers think of these rumored adjustments to App Store practices.
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