NPD, a market research firm, is reporting that Apple’s iTunes made 25% of all music unit sales in the first half 2009, making it the #1 music retailer in the U.S. This is a substantial climb in market share compared to 21% in 2008, and 14% market share in 2007.
According to NPD MusicWatch, when it comes to the unit-sales volume of music sold at retail – including paid digital music downloads and CDs – Apple iTunes leads in the U.S. with 25 percent of music units sold, which is up from 21 percent in 2008 and 14 percent in 2007. Walmart (including Walmart, Walmart.com, Walmart Music Downloads) remains in second position with 14 percent of music volume sold at their stores and Web sites with Best Buy ranked third.
This comes as no surprise, the music industry is clearly moving toward digital downloads as the sole way to distribute music. iTunes was the top digital music store, so as the shift occurs more and more music will be sold through iTunes. In fact, 35% of music sold in the first half of 2009 was digital downloads. That is up from 30% in 2008, and 20% in 2007. If this trend continues. You can expect digital download sales to equal CD sales by the end of 2010.
Apple currently has 69% market share of all ‘digital download’ music sold.
That is a lot of music.
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