Cnet is reporting that Apple now has acquired the rights to distribute “Pre-cut” ringtones through iTunes. They are rushing to have this feature implemented in iTunes by Wednesday’s “Rock and Roll” media event. Owners of Apple’s iPhone have long had the ability to create custom-made ringtones for their devices. The new music snippets are mainly […]
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Apple to Introduce "Pre-Cut" Ringtones During Upcoming Media Event

Sep 3rd 2009 by

Ringtone Selector in iTunes

Cnet is reporting that Apple now has acquired the rights to distribute “Pre-cut” ringtones through iTunes. They are rushing to have this feature implemented in iTunes by Wednesday’s “Rock and Roll” media event.

Owners of Apple’s iPhone have long had the ability to create custom-made ringtones for their devices. The new music snippets are mainly a convenience, as they make it possible for iPhone owners to obtain a pre-cut ringtone instead of having to create their own.

Apple will announce the ringtones on September 9, the day the company has scheduled a press event, if managers can get them ready in time to sell, the sources said. An Apple spokesman declined to comment.

As you may remember, Apple brought custom ringtone making to iTunes in 2007. This feature allows you to select 30 second clips of select songs and create a ringtone out of it for $0.99.

I don’t buy this for several reasons. First off, Apple has more competition from rivals, such as Amazon MP3. Music labels flocked to iTunes competitors hoping to eat away at Apple’s power in media markets. So why would the music labels hand Apple more control over their content?

Also, Apple in 2007 made a big deal about users being able to select their own sections of the songs for ringtones. Granted they could be backpedaling(Apple TV Take 2), but Apple doesn’t do that very often.

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