Apparently AT&T has heard all the ‘discussion ‘ on the web about MMS for the iPhone “ and wanted to respond, wanted to ‘take what ‘s being said head-on ‘. So they ‘ve done so by way of a YouTube video, with ‘Seth the blogger guy ‘.
It would be awfully hard not to hear the discussion on MMS for the iPhone “ and of course that ‘s a very tame word to use for this. I ‘ve watched the video a few times now and have some quick reactions to it
Here are some of the things that caught my attention during the 3 minute video:
We ‘re proud and we ‘re proud that in many ways we ‘ve enabled the smartphone revolution.
That strikes me as an unfortunate choice of words “ as many iPhone users have had moments of wanting to start a revolution while waiting so long for MMS and tethering (which is not mentioned at all in the video). It also seems to me that you might not want to emphasize your pride in your ahievements at a time where customer surveys clearly show that having to use AT&T is what iPhone users dislike most about the iPhone.
Wireless usage has been growing over 300% each year
This was a stat that was mentioned during a sort of ‘cry me a river ‘ stretch of the video, where Seth explained how data usage has exploded and why there is so much strain on the network. I have to say, my instant reaction is ‘So what? ‘. Ever since the iPhone hit the stores, we ‘ve known that it gets used more heavily than any other mobile device before it. There has also been research around for years showing that internet access and data consumption would increasingly be shifting more to mobile devices. So AT&T should have had ample time to be preparing for all of this. Why talk about this as if it sort of hit them out of the blue?
There ‘s a mention somewhere about how they ‘ve been ‘working for months ‘ to support this launch. Again I have to say that ‘So what? ‘ springs to mind. They should ‘ve been working for years on it.
Smartphones typically use a lot more data than regular phones
Duh. Yes, I think all of us know this well by now. And iPhone use a shedload more data than other smartphones. We know that too.
We wanted to make sure that when we launch the experience is great we wanted to get it right
We ‘re working around the clock to enhance and expand our network to meet these challenges
The bottom line is this “ we have heard you, we are on it
OK, it ‘s hard not to like the sound of those last three lines. The sentiment is great “ they ‘re trying very hard, going flat-out, and so on. But they also must know that the time for talking “ about how hard it is for networks to cope and how hard they ‘re working and whatever else “ is over by now. Now they just have to deliver. Deliver MMS, and tethering as well, and better voice and data coverage in areas that have caused people to ditch the iPhone because of poor coverage.
The video ends with a screen that encourages all of us to keep the conversation going, and offers Twitter and Facebook details for AT&T.
Check out the full video HERE. Then let us know what you think of AT&T ‘s reaching out in this video. Did this give you a greater understanding of what they ‘re up against? Make you feel more patient about things? As always, we ‘re keen to hear your thoughts.
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TAGS: AT&T
