MacRumors is reporting on a recent note from esearch analyst Mike Abramsky to his clients elaborating on results from a series of RBC IQ/ChangeWave survey questions that show increased Mac and iPhone sales momentum, and a strong consumer interest in an Apple tablet.
In the survey 25% of consumers were purchasing Mac. This is up from 18% in July, and as Abramsky speculates may be due to recent price cuts and Apple’s back-to-school program. Other reasons the Mac may be gaining momentum include: spillover from the iPhone, the Snow Leopard launch, increased brand awareness, and improved consumer electronic sales.
As for the iPhone, a massive 30% of smartphone owners chose iPhone, that’s up from 25% in June. RBC is projecting iPhone will take 2% of global, mobile phone sales, that is a whopping 22.8 million devices. They also expect those numbers to rise to 54.7 million or 4% of the market by 2012.
The survey wraps up with a question regarding a hypothetical Apple tablet device in the $500-$700 price range. A significant 21% of buyers showed interest in just such a device. This compares to just 9% interest in the iPhone prior to it’s 2007 launch.
Story and images courtesy of MacRumors.
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TAGS: iPhone, sales, tablet
