If you ‘re a fan of Tommy Hilfiger clothing and an iPhone owner, today ‘s a good day for you “ as there ‘s a brand new, and free, Tommy Hilfiger / Shop Tommy app in the App Store.
I ‘m not a big follower of fashion at all (not by a long way) but this app still sounds notable for its strong set of features
Here are some of those features:
- Browse the complete Tommy Hilfiger collection with a flick and a scroll
- Use search and filters to easily find the latest styles in their favorite category, size or price range
- Touch, pan and zoom images to view intricate product and outfit details
- Add their favorite items to a cart and easily checkout with quick-fill capabilities to enter shipping and billing information
- Register to receive news on the latest products and initiatives available when shopping online or via a mobile device
- To make shopping as convenient as possible, shopping carts will follow consumers, regardless if they start online or on their iPhone.
- If an item is out-of-stock, shoppers can sign up for push notifications directly to their iPhones.
Those last two sound pretty impressive. I can ‘t recall hearing of any other clothing-related apps that offer this sort of set of features.
This also strikes me as interesting in terms of the ever-extending reach of the iPhone platform which was possible all because of the services from Ful.io. The press release I got about the app this morning also talks quite a bit about the company The Tommy Hilfiger Group partnered with to produce the app:
‘While many companies are introducing applications that facilitate mobile commerce, few offer merchants the ability to exercise the same merchandising control they have come to expect and demand when presenting vast product catalogs and promotions to their target market, ‘ said Nina McIntyre, ATG ‘s senior vice president of marketing and chief marketing officer. ‘ATG Mobile for the iPhone gives merchants a truly comprehensive, flexible and easy-to-use interface to extend shopping experiences across channels. This application elegantly melds the core capabilities of ATG ‘s Commerce Suite with the capabilities resident on the iPhone. Having such a respected global brand launch the first mobile storefront powered by ATG is a proud moment for us, and we wish Tommy Hilfiger great success. ‘
Sounds like we may soon be seeing more of these ‘Mobile Store ‘ apps for other leading brands.
Are any of you big Tommy Hilfiger fans? Or looking forward to seeing another clothing brand bring out an iPhone app like this one?
HERE is where you ‘ll find Tommy Hilfiger / Shop Tommy in the App Store, and it ‘s a free app.
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