Advertising firm AdMob has released its August 2009 Mobile Metrics Report showing that iPhone OS holds 40% of all mobile ad requests on it’s network during the month of August, up 33% from six months ago. This in conjunction with dropping Symbian OS market share, has put iPhone OS in the #1 for global ad request market share.
The study also notes that iPhone was the top platform to generate ad traffic. Here is the chart:
When the iPod touch is included in this list, it ranks second behind iPhone. Of course, the iPod touch isn’t a mobile phone, but is included in the report because it runs iPhone OS, and can access mobile content.
Why does AdMob’s numbers matter? Well, it turns out they are the world’s largest mobile ad network supplying ads to 9,000 mobile Web sites and 3,000 applications.
Images courtesy of AdMob.
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TAGS: ad, iPhone, ipod touch, network, traffic
