The New York Times is reporting that the Walt Disney Company is planning to update their retail stores using a high-tech “Imagination Park” concept. To do this, Disney has turned to Steve Jobs and Apple retail store team.
Jobs, of course, has been on the Disney Board of Directors since Disney bought Pixar from him in 2006.
The involvement of Mr. Jobs, the Apple chief executive who joined the Disney board with the 2006 acquisition of Pixar, is particularly notable. For the first time, Mr. Jobs’s fingerprints can be seen on Disney strategy, in the same way that he influenced the look and feel of Apple’s own immensely popular retail chain. While Mr. Jobs did not personally toil on the Imagination Park concept, he pushed Disney to move far past a refurbishment.
“Dream bigger — that was Steve’s message,” said Andy Mooney, chairman of Disney Consumer Products.
Reportedly, Jobs allowed Disney executives to visit the Apple campus, convinced them to build a prototype store, and even provided inside information.
As for the “Imagination Park” concept, would bring several Apple-retail like features to the new Disney Stores. Things like, theater areas, and mobile checkout. This has reportedly been approved by the Disney Board of Directors, and are preparing to secure high profile locations to build on the concept.
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