Yesterday AT&T announced its earnings for Q3 of 2009, worth noting was the record-setting 3.2 million iPhones they activated in the quarter. This is up from the year-ago quarter’s 2.4 million iPhones activated after the iPhone 3G launch.
iPhones accounted for 74% of all postpaid activations of “integrated devices”, which refers to a device with a keyboard (physical or virtual), and voice capabilities. Also, nearly 40% of iPhone activations were new AT&T customers.
– Strongest Integrated Device Quarter To Date. Postpaid 3G integrated wireless devices added to AT&T’s network in the third quarter totaled 4.3 million, the largest quarterly increase in the company’s history. Over the past year, the number of postpaid integrated devices on AT&T’s network more than doubled, and at the end of the third quarter, 41.7 percent of AT&T’s 63.4 million postpaid subscribers had integrated devices. The average ARPU for integrated devices on AT&T’s network continues to be 1.8 times that of the company’s nonintegrated-device base.
– Record iPhone Activations. AT&T’s third-quarter integrated device growth included 3.2 million iPhone activations, also the company’s largest quarterly total to date, with nearly 40 percent of the activations for customers who were new to AT&T.
In short, AT&T gained 2 million new subscribers, which is the highest enrollment rate for any third quarter in the company’s history.
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