Businessweek recently interviewed Apple SVP of Worldwide Product Marketing Phil Schiller regarding the App Store approval process, which has been a source of complaint from many developers. Developers, not customers, note that distinction. Customers love the gluttony of 99¢ apps, developers don’t like the approval process, amongst other things. Here’s what Schiller had to say to Businessweek:
“We’ve built a store for the most part that people can trust,” he says. “You and your family and friends can download applications from the store, and for the most part they do what you’d expect, and they get onto your phone, and you get billed appropriately, and it all just works.”
The interview continues with Schiller giving us numbers on App Store rejections. Around 90% of of app rejections are due to technical issues such as errors or bugs. Another 10% of rejections are due to illegal or inappropriate content, wile <1% require legal research on the part of Apple before they can be approved.
Developers are unsettled by this process, because they have come across inconsistent review standards, and little input from Apple on why they are being rejected. Apple has recently taken steps to ease tensions between the company and developers, but it’s clearly not enough on Apple’s part at this time.
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