Dow Jones Newswires is reporting that AT&T’s lawsuit against Verizon’s ad campaigns regarding AT&T’s 3G coverage has been dropped. AT&T Inc. (T) on Wednesday dismissed its lawsuit against Verizon Wireless and its recent “There’s A Map For That” campaign. AT&T had already suffered a legal setback when a judge rejected its request to pull the […]
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AT&T and Verizon Drop Lawsuits Over Ads

Dec 3rd 2009 by

144693-verizonatt_original.pngDow Jones Newswires is reporting that AT&T’s lawsuit against Verizon’s ad campaigns regarding AT&T’s 3G coverage has been dropped.

AT&T Inc. (T) on Wednesday dismissed its lawsuit against Verizon Wireless and its recent “There’s A Map For That” campaign.

AT&T had already suffered a legal setback when a judge rejected its request to pull the ads last month, which the Dallas carrier argued inaccurately suggested inferior network coverage. The court ruled that Verizon Wireless’s ads, which showed maps comparing coverage, clearly talked about third-generation, or 3G, coverage.

The court had rejected AT&T’s request for restraining order that would effectively stop Verizon from airing their ads comparing AT&T’s network coverage compared to Verizon’s. Arguments were to be heard on December 16th, but it appears AT&T has decided to drop the suit.

Digital Daily repors, that in turn, Verizon has dropped their very similar lawsuit.

I wonder the two companies will continue to run their attack ads, and if Apple will continue to run their ads indirectly criticizing Verizon’s network.

(via MacRumors)

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