Who doesn ‘t love IKEA? Now they are boldly going where lots of corporations have gone before and launching their very own app starting in the United Kingdom, in an obvious prelude to what will surely be coming to an iPhone or iPod Touch near you.
They are calling it a ‘clean and straightforward application that allows users to view the 2010 UK catalogue page by page ‘. I mean what would any self-respecting IKEA addict like myself not like about that? The whole catalogue? At my fingertips? Yes, please!
Though not exclusive as approach but nice to see in any case, the developers are actively encouraging input from users via twitter #ikeaappideas, email: ikeaappideas@cakegroup.com, or phone +44 0207 307 3132
The company recently led a successful Facebook campaign, created to promote the opening of a new store in Malmö. It ‘s nice to see them showing savvy by promoting their message -and products- across via the social networks.
And oh yes, it ‘s free.
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