The Wall Street Journal is reporting that Apple bought Lala while Google was also in discussions of acquiring the company. The WSJ also brings up Google’s Admob acquisition.
The twin pursuit of the start-ups reveal that the two tech titans have further plans to move deeper into each other’s business: Apple wanted to get into advertising, while Google sought a music service.
Apple and Google seem to be clashing more and more with each passing day. So much so, that Google CEO Eric Schmidt stepped down from the Apple Board of Directors back in August. Apple is offering more web services, and Google is selling phone software, which means both companies are encroaching on the other’s turf.
Lastly, The WSJ notes that Apple’s interest in Admob was strictly defensive. The aim was to buy the company to prevent App Store economy secrets from falling into Google’s hands.
I still think Apple will end up using Lala’s technologies in the iTunes Store. Why let it go to waste?
Continue reading:
- Everything New Apple Just Announced (Septembe
- Apple Watch Pre-Order
- Apple Research Kit launches with 5 Apps
- Apple TV now only $69
TAGS:
