AdweekMedia has announced the winners of their “Best of the 2000s” advertising awards. Apple claimed multiple awards including: Steve Jobs for “Marketer of the Decade”, Apple for “Brand of the Decade”, Apple’s ‘Get a Mac’ ads as “Campaign of the Decade”, and the iPod as “Product of the Decade”.
Here’s how the categories break down:
Marketer of the Decade (Steve Jobs): Jobs was called a “visionary, iconoclastic and fearless”. The report cites such as examples Jobs’s role in saving Apple in the 90s, and his reshaping of music and cell phone industries. They also suggest Apple’s close relationship with ad firm TBWA/Chiat/Day has lead to some of Apple’s success.
Brand of the Decade (Apple): the report cites Apple’s devotion to “relentlessly improving its products” and their “emotional connection to consumers” helped to secure the company’s selection as brand of the decade.
Product of the Decade (iPod): the report cites the iPod as “redefining” the MP3 player. This, along with iTunes, has made Apple a force to be reckoned with in the music industry.
Campaign of the Decade (Apple, “Get a Mac”): Adweek says the ads’ “neat trick of making the brand look laid back and cool while it mercilessly skewered its rival” has lead to some of Apple’s recent growth.
The article continues to mention other Apple achievements in brand-building, but I think you get the picture. Considering Apple was in serious trouble ten years ago, the company is now on top of the world.
Continue reading:
- Everything New Apple Just Announced (Septembe
- Apple Watch Pre-Order
- Apple Research Kit launches with 5 Apps
- Apple TV now only $69
TAGS:
