Image Source: Laughing Squid
Like many iPhone sites that focus on apps, we receive a large number of new approaches about apps every day. Some come from developers, some from PR and marketing folks. Some are good, some are bad, most are somewhere in the middle.
Today I ‘ve received one that is so terrible, so perfect an example of how NOT to get anywhere at all, that I thought I ‘d share a few quick thoughts on things you really shouldn ‘t do if you want your app to have any shot at getting any attention, at least from this reviewer.
Here are some of the best ways to make sure your app gets no attention, and your ‘release ‘ email gets binned straight away:
Lead with your ego “ please tell us all about who you are first, especially if you are not even the developer of an app. Tell us all about how you specialize in promoting stuff “ basically give off a vibe of ‘New Media Douchebag ‘ in your email approach.
In place of a description, throw some meaningless jargon at us “ tell us that your app is ‘social media centric ‘. Because that tells us all we need to know.
Make it nearly impossible to find any clues about what the app you are ‘promoting ‘ actually does “ throw 5-10 paragraphs of marketing wizardry at us without actually providing a description of what the app in question does. We love a good mystery quest.
Don ‘t include any screencaps “ again, the enigmatic, mysterious approach is ever so helpful to get your app to stand out from the crowd.
Don ‘t include an App Store link “ that would make things far too easy for us, we enjoy it much more when you keep us on our toes like this.
In fact, don ‘t even mention the app name “ that ‘s not an important detail when doing app ‘promotion ‘ right?
Offer to write the article for us “ because we ‘re all lazy sods and we ‘d much rather just use the text that you so kindly suggest we should feel free to insert straight into our post. Especially after seeing the impressive display of promotion, marketing, and basic writing skills in your email.
Throw us a bone in case we ‘re the troublesome type who may want to write their own stuff “ a phrase like this for example:
Of course you can feel free to completely re-word the content based on your writing style.
I seriously received an approach today that could happily place a check mark next to every one of those points. Jeez. I ‘m not sure I ‘ve ever seen a worse effort. Seriously guys, do give up the day job.
Continue reading:
- Everything New Apple Just Announced (Septembe
- Apple Watch Pre-Order
- Apple Research Kit launches with 5 Apps
- Apple TV now only $69
TAGS:
