Just as quietly as the was introduction in November, Apple has now added 30-second song previews to their “iTunes Previews” webpages. GigaOM points out that these previews are encoded in 44.1 KHz AAC which run at 300 kbps, and are served up through QuickTime. Purely speculation on my part, but I can almost guarantee Apple […]
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Apple Adds 30-Second Song Previews to Their 'iTunes Preview' Webpages

Jan 8th 2010 by
Screen shot 2010-01-08 at 5.29.13 AM.png

Just as quietly as the was introduction in November, Apple has now added 30-second song previews to their “iTunes Previews” webpages. GigaOM points out that these previews are encoded in 44.1 KHz AAC which run at 300 kbps, and are served up through QuickTime.

Purely speculation on my part, but I can almost guarantee Apple implemented this with technologies they recently acquired when they bought Lala Media a awhile back.

I think Apple is testing the waters. I suspect Apple is preparing to offer a way for users to access the iTunes Store without opening iTunes.

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