It is now being reported that Apple and AT&T have both sold all of their pre-order slots for the iPhone 4 launch on June 24th. The device just went up for pre order on Tuesday, and Apple sold 600,000 units, which is by far Apple’s most successful pre order event.
The demand was so great both companies released statements confirming the sellout.
Apple:
Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apple’s new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.
AT&T:
“Because of the incredible interest in iPhone 4, today was the busiest online sales day in AT&T history. As of Tuesday afternoon, customers who preorder iPhone 4 moving forward will receive their device on June 25 or later, depending on when the order is placed. We’ll email customers with confirmation once their order is placed, and again when it ships. In addition, we will have devices available on a first-come, first-serve basis in our stores beginning on June 24.”
In fact, the demand is so high, that AT&T has at least temporarily suspended iPhone 4 pre-orders.
Pre-orders for iPhone 4 and iPhone 3GS 8GB are Temporarily Suspended
Effective close of business on June 15, 2010, the ability to place pre-orders (new activations, upgrades and exchanges) has been temporarily suspended. There is a special team that will be manually working all pre-orders from June 15th that were held in a pending status. Under no circumstances should new pre-orders be attempted in the system.
This suspension impacts Phoenix, Premier, OPUS (COR), and System X (DMDR).
Please stay tuned to future bulletin communications for any updates.
Shortly thereafter, the shipment window on new pre orders began to slip. At first, new orders were set to ship on July 2nd, and then a few short hours later, the date slipped again to July 14th.
If you, like me, didn’t get a chance to pre order the new iPhone, you might still be able to get one on launch day, in-store on a first come, first served, basis.
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