If you were holding out hope of getting in line early at your local AT&T store one June 24th, with the aim of getting an iPhone 4 on a walk-in basis, you can forget about it.
AT&T:
Here are a few guidelines for customers buying iPhone 4 from AT&T:
Preordered for home or business delivery: iPhone 4 will begin arriving this week for customers who preordered. We’ll send an email when each order has shipped.
Preordered for store delivery: AT&T retail representatives will begin calling customers this week to let them know their iPhone 4 is available for pick up in store.
Retail purchase (no preorder): AT&T plans to have iPhone 4 inventory – available on a first-come, first-served basis while supplies last – on June 29 in its retail locations, at www.att.com, and in business sales channels. As inventory sells out, AT&T will offer the convenient option of purchasing iPhone 4 and having it delivered to a home or business or an AT&T store. As always, customers will receive an email once their order is placed, and again when it ships.
As you probably know by now, the Apple sold some 600,000 iPhone 4 pre-orders on June 15th, the first day it was possible to pre-order. Since the, almost all retail outlets have stopped taking pre-orders because supply simply can’t keep up with demand even before the official launch day.
As far as anyone can tell, Apple Retail stores will have a small inventory in stock on launch day. But, you can count on a line forming long before the 7:00AM opening.
It’s going to be a rough launch due to demand. And from a business perspective, that’s a great problem to have.
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