Macworld points out that Apple is now offering movie showtimes alongside their corresponding trailers, on Apple’s famous Movie Trailer website. The entire site appears to be built with HTML5, and offers geo-location to find theaters near you without any user input.
When you visit the page, your Web browser will ask to use your current location, after which it will display a small Google Map highlighting nearby theaters (you can also enter your own ZIP code or city and state).
Clicking on any of the theaters in the map (or on their entry in the list below the map) will show you a thumbnail grid of the posters for all the films playing at that location. You can even flip through multiple pages of theaters if the one you’re looking for didn’t show up in the top five. Hovering your cursor over any of the posters tells you when the next showing at that theater is.
Cycling through individual movies the site will then show users a list of theaters in their area showing the movie along with showtimes. You can also click on a showtime and purchase tickets.
The site looks great, but what is Apple’s incentive to do this? Do they get a kickback for hosting movie trailers? Will they get a kickback from ticket sales? The questions just get deeper.
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