Ad Age is reporting on a leaked internal Google document that outlines the amounts spent by other companies to advertise through their search results. Cutting to the chase, Apple spent about a $1 million in June alone.
On the surface that sounds like a lot, but compared to other companies such as AT&T Mobility that spent $8.08 million in just the month of June alone, and 47 other companies spending over $1 million, you can see where Apple comparatively isn’t paying as much.
By comparison, one of Google’s top advertisers that month, AT&T Mobile, spent more than $8 million on AdWords in June, a big month for the company, which was supporting the launch of iPhone 4. (AT&T is the third-largest U.S. advertiser, according to Ad Age DataCenter; it spent $2.8 billion on measured media — almost $1.3 billion on TV alone — in 2009. The company declined to comment on its search spending.) Other big June spenders included Apollo Group, the company behind The University of Phoenix, online travel site Expedia, eBay and Amazon, which all spent over $5 million apiece on search.
The data obtained by Ad Age includes huge brands such as GM, Walt Disney, Eastman Kodak and BMW, which appear to have spent less than $500,000 in June. Tech rival Apple spent just under $1 million on search during the month, as did chip maker Intel.
The small snapshot of the document that is being offered to us doesn’t show Apple or AT&T’s regular spending habits. I’m guessing they both spent more than average on advertising through Google due to the recent launch of the iPhone 4 earlier that month. But who knows, maybe Apple deliberately doesn’t spend that much on advertising. Other than recent product releases, and the holiday season, can you think of a time when Apple ads are always airing on TV? I can’t.
Continue reading:
- Everything New Apple Just Announced (Septembe
- Apple Watch Pre-Order
- Apple Research Kit launches with 5 Apps
- Apple TV now only $69
TAGS:
