The GSM Association has announced that they have partnered with IDG World Expo, the fine folks that organize the Macworld Expo, to start a new “Macworld Mobile” at the Mobile World Congress scheduled for February 2011.
At Mobile World Congress 2011, the GSMA is partnering with IDG World Expo, organizers of Macworld, the world’s premiere event focused exclusively on the Apple products platform, to produce Macworld Mobile, a mobile developer event for the Apple iPhone and iPad platforms. The Macworld Mobile iOS Developer Conference will provide full-day, in-depth training on this critical platform, with technical sessions, targeting tools and applications specifically designed for mobile application developers and engineers.
“We’re excited to bring Macworld Mobile to Mobile World Congress,” said Mary Dolaher, chief executive officer of IDG World Expo, a leading producer of world-class tradeshows and events. “Macworld is known around the world for helping to drive and stimulate the Apple products community with educational programmes and business development activities. At Mobile World Congress, we will help international iOS developers to strengthen their skills, as well as facilitate connections with other developers and the worldwide audience of mobile decision makers who attend.”
Although Apple has been winding down their trade show appearances, they have still been a point of interest in the industries that they affect. Macworld, and event held independently of Apple is one such example. It only makes sense that they are going to hold a event at the Mobile Congress, another area (the mobile market) where Apple has captured a lot of mindshare.
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