Apple has introduced Express Lane, on their produce support website, which promises to offer a faster route to documenting customer issues, and then be paired with the correct solutions and/or Apple support staff.
Express Lane is really 3 sections of support, rolled into one neat package. You can search by Apple product, search your own products (that you’ve registered) or look up cases that you’ve submitted previously.
The process, it seems, streamlines what you would normally have to do in order to find support answers for your devices. Clicking through, the My Products section is really handy and includes all devices you’ve registered along with the respective serial numbers.
Express Lane helps customers filter out what isn’t needed, and get to the relevant support documents. Users may be asked to submit their hardware’s serial number depending on the symptoms they report.
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