The Los Angeles Times is reporting that while many developers believe Apple’s pricing for iAd placement for developers is a bit pricy at $.25 per view, many are still optimistic.
“It’s moderately successful, and cost effectiveness is increasing,” Clive Downie, Ngmoco’s vice president of marketing, said in a statement. “We use many advertising streams so finding the perfect place for iAd in the overall life cycle of a product is still an objective for us.”
Still, nearly a dozen iAd developers who spoke with The Times said they were enthusiastic about the fledgling program.
Natalie Kerris, an Apple Spokesperson, stated that 75% of developers that are enrolled in the program have either renewed their trial or have increased spending.
“We’re thrilled by the response to the iAd for Developers program, which is a great way for developers to advertise their own apps to millions of users,” said Apple spokeswoman Natalie Kerris.
“It’s fairly early to deem successful, but so far we’ve seen tremendous traction, and we do plan to continue running,” said Tina Couch, spokeswoman for textbook rental service Chegg.com.
Apple is reportedly charging bigger companies a huge $2 per click for their interactive ads, but the developer version of the program offers a flat rate of $.25 per click.
As more and more of these stories break, it seems that there is one common complaint regarding the iAd program, and that is the price.
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