Bloomberg Businessweek is reporting on a research note by IDC that suggests that Apple’s iAd mobile advertising service, is poised to grab 21% of the mobile advertising market by year’s end. If Apple does grab 21% of the market, they will tie Google.
Apple will end the year with 21 percent of the market, according to estimates provided to Businessweek.com by researcher IDC. Google’s share will drop to 21 percent, from 27 percent last year, when combined with results from AdMob, the ad network it bought in May. Microsoft will drop to 7 percent, from 10 percent.
Natalie Kerris, an Apple spokesperson, stated that the number of advertisers running iAd campaigns has doubled since June. Apple launched the program with 17 companies advertising with a nice $60 million in allotted spending for the second half of 2010.
Also worth noting is the fact that Google has lost market share in the mobile advertising market, but their revenue is still growing. This suggests that the mobile advertising market is exploding right now.
Google’s mobile-ad sales are experiencing fast growth, said Jason Spero, director of mobile for the Americas at Mountain View (Calif.)-based Google. The company doesn’t break out full-year mobile ad sales. Nor do other mobile ad networks.
“If we are losing share, this market is growing faster than any one we’ve seen,” Spero says in an interview. Google has increased its investments in mobile advertising and AdMob will launch new features in 2011, he said.
The report goes on to point out that other companies have also grabbed significant portions of the market, including Jumptap with 13%, Millennial Media with 11%, and so on.
Amazing that Apple has already grabbed a fifth of the mobile advertising market barely three months out of the starting gate.
Chart courtesy of Businessweek.
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