CNBC is reporting that the iPad is the most quickly adopted consumer electronics product in history that isn’t a phone. That means the iPad beats out the DVD player which sold 350,000 units in it’s first year on the market. The iPad sold 300,000 units on it’s first day of sale, and 1 million units in just 28 days after it’s release.
iPad sold three million units in the first 80 days after its April release and its current sales rate is about 4.5 million units per quarter, according to Bernstein Research. This sales rate is blowing past the one million units the iPhone sold in its first quarter and the 350,000 units sold in the first year by the DVD player, the most quickly adopted non-phone electronic product.
The report goes on to note that the iPad is poised to become the 4th-largest consumer electronics category in 2011 with an expected $9 billion in sales.
At this current rate, the iPad will pass gaming hardware and the cellular phone to become the 4th biggest consumer electronics category with estimated sales of more than $9 billion in the U.S. next year, according to Bernstein. TVs, smart phones and notebook PCs are the current three largest categories.
Lastly, the report goes on to say that the iPad may even be eating into TV and digital camera sales due to consumers spending ~$600 on an iPad and delaying other electronics purchases due to finances.
Amazing.
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