If some early analyst research proves accurate, it looks like Apple may have yet another hit on its hands with Apple TV. Just a week after the new Apple TV went on sale, many of Apple’s retail stores around the U.S. are sold out of the set top box, with one Wall Street analyst predicting […]
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Apple TV – ‘The Hobby is a Hit’

Oct 7th 2010 by

AppleTV

If some early analyst research proves accurate, it looks like Apple may have yet another hit on its hands with Apple TV.

Just a week after the new Apple TV went on sale, many of Apple’s retail stores around the U.S. are sold out of the set top box, with one Wall Street analyst predicting the device is on pace to sell a million per quarter.

"The hobby is a hit," analyst Alex Gauna with JMP Securities declared in a note to investors Wednesday. He said Apple retail stores in San Francisco, Boston, Chicago, New York and Washington D.C. are all sold out of the new Apple TV. In all, he checked with more than 20 different stores.

If the sales of around a million per quarter proves true, it would be a huge gain over the first generation Apple TV – which apparently sold less than a million units per year.

Part of the quoted analyst’s (Alex Gauna) reasoning for predicting big sales numbers for Apple TV is that …

He expects many new iPad and iPhone buyers this holiday season will also opt for an Apple TV to expand the iOS ecosystem in their home.

That absolutely makes sense to me. I know it is how I feel. In fact, we’re probably going to upgrade our main TV set (we’re still back in the pre-HDTV Dark Ages TV-wise) so that I will work with Apple TV.

How about you all? Have you already got an Apple TV? Are you planning to get the new one?

Via: Apple Insider

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