Just a few moments ago, Apple again blew everyone’s socks off by announcing that for fiscal quarter two of 2011, the company had raked in $24.67 in revenue, and $5.99 billion in profit. Those are amazing numbers for any company, not just a consumer electronics brand.
That leads me to wonder just how long this exceptional growth will last for Apple. No company, not even Apple can continue to grow it’s year-ago-quarter by 85% indefinitely. I have no doubt this growth will continue for the next several years, and brilliant businessmen are working to make it go even further than that, but the day will come, even with Apple expanding into new markets, that huge growth like this will slow.
Don’t confuse what I’m saying with failure. You can still have a perfectly healthy company with much slower growth. Look at Microsoft, not the best example, but they’re, for the time being, still a very profitable company. They just aren’t the exciting tech giant that they were back in the 90s. I hate to draw the comparison, because everyone tries to do it, but will Apple become the next Microsoft in that regard? That is, slow growth, not due to complacency as the case with Microsoft, but rather from over-saturating the market with products that everyone wants? That is, if everyone has one, who will buy the next one?
I’m not just making that argument in the abstract. It probably all boils down to one thing- I simply can’t wrap my head around $5.99 billion in profit. Money people might even see this growth as reasonable.
In sum, Apple is doing very well, and I, along with everyone else, expect them to do very well for the foreseeable future. It just what lies beyond the foreseeable future, that has me pondering.
Continue reading:
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