All Things Digital is reporting, in contrast to earlier reports, that Apple has signed a deal with two of the four major music labels, and that Eddy Cue, Vice president of Internet services, will is headed to New York to try and seal the other two deals.
Apple is of course going about this entirely differently than Amazon did when they launched a similar program called Amazon Cloud Drive. That is, Amazon pushed ahead without the music label’s approval. The only reason they are getting away with it, is that Amazon is justifying it as more or less a scaled up version of any regular upload storage service, and that license agreements are still technically in the hands of the content’s owners.
Apple seems to be pursuing the license agreements however, so that they can store one single master copy of the content on their server, and customer’s can stream that track to their device based on if they currently own that track or not. This takes up less storage than Amazon’s way of handling things, by uploading content from each and every single user.
This is definitely an interesting development. As you may recall, I would have guessed that Apple was going to do something very similar to Amazon, and just steamroll ahead into this service, with or without the music labels on board. It seems that Apple doesn’t want to piss these guys off, as they may need them later on.
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