First off, did anyone else notice the rebranding? Apple only referred to Lion as OS X Lion. Not “Mac OS X Lion” and not “Mac OS X Lion 10.7” or any variation thereof. So I thought that was odd. Just a thought.
The next thing that I noticed at yesterday’s announcement was that absolutely nothing new was announced (or very little in addition to what we found out this past spring). Regardless of what Apple wants you think, the Mac is their platform of least concern nowadays, and it was apparent at yesterday’s announcements. Can you blame them, though? iOS is where all the development attention is.
As for the feature set, well, like I mentioned before, it’s exactly what we thought it would be. Great stuff, I really think it is, but it’s nothing earth shattering. To my eyes – and I know it’s technically easier said than done – it looks like mostly superficial UI changes. Nothing really, other than perhaps versioning and resume, are new.
Of course, that leads me to state the obvious: Apple is even trying to make the Mac look and behave more like iOS, almost in a superficial veneer. It’s still Mac OS X. But you can’t beat the price of $29.99 for a major upgrade, which undercuts Microsoft’s expensive upgrade paths. But that’s another story entirely.
Continue reading:
- Everything New Apple Just Announced (Septembe
- Apple Watch Pre-Order
- Apple Research Kit launches with 5 Apps
- Apple TV now only $69
TAGS:
