According to a recent report by Flurry Analytics, time spent with native mobile apps has now surpassed time spent on the web. The folks at Flurry note that this year, for the first time, shipments of smartphone and tablet devices are outpacing those of desktop and notebook computers, as a sort of primer for the stunning findings on mobile app usage. Here’s what they’ve found:
Our analysis shows that, for the first time ever, daily time spent in mobile apps surpasses desktop and mobile web consumption. This stat is even more remarkable if you consider that it took less than three years for native mobile apps to achieve this level of usage, driven primarily by the popularity of iOS and Android platforms. … Flurry found that the average user now spends 9% more time using mobile apps than the Internet. This was not the case just 12 months ago.
And here’s some detail on how the report was compiled:
In this report, Flurry compares how daily interactive consumption has changed over the last 12 months between the web (both desktop and mobile web) and mobile native apps. For Internet consumption, we built a model using publicly available data from comScore and Alexa. For mobile application usage, we used Flurry Analytics data, now exceeding 500 million aggregated, anonymous use sessions per day across more than 85,000 applications. We estimate this accounts for approximately one third of all mobile application activity, which we scaled-up accordingly for this analysis.
Pretty amazing stuff. I wonder though how much mobile app usage involves apps that are frequently or continually pulling content from the web; how much app usage is just another way of using the web, via apps connecting to Facebook, Twitter, and other popular sites.
What do you think of the report’s findings? Do you spend more time with mobile apps than you do on the internet?
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